Isu - Bachelor’s Degree Programs Bachelor’s Degree Programs

Bachelor’s Degree Programs

100700.62 Trading 
Specialization: Advertising in Trade
Study Period: 4 years
Language of Instruction: Russian
 
Course Title
Hours
First Year
Second Year
Third Year
Fourth Year
1
2
3
4
5
6
7
8
B1 Humanitarian, Social and Economic Cycle
 
 
 
 
 
 
 
 
 
B1.B Basic Part
 
 
 
 
 
 
 
 
 
1.       Foreign Language
396
2
2
2
5
 
 
 
 
2.       History
108
3
 
 
 
 
 
 
 
3.       Philosophy
72
 
 
2
 
 
 
 
 
4.       Economic Theory
216
2
4
 
 
 
 
 
 
5.       Russian Language and Speech Culture
108
3
 
 
 
 
 
 
 
6.       Psychology
108
3
 
 
 
 
 
 
 
B1.V Variable Part
 
 
 
 
 
 
 
 
 
1.       Jurisprudence
108
 
 
 
3
 
 
 
 
2.       Sociology
108
 
 
 
3
 
 
 
 
3.       Sociology of Advertising 
72
 
 
 
2
 
 
 
 
4.       Business Negotiation and Business Correspondence in Foreign Language
72
 
 
 
 
 
2
 
 
 
5.       Records Management
108
3
 
 
 
 
 
 
 
6.       Russian Stylistics
108
 
3
 
 
 
 
 
 
7.       World Economics and International Economic Relations optional)
8.       History of Religions (optional)
72
 
 
2
 
 
 
 
 
9.       Professional Ethics (optional)
10.   Psychology of Business (optional)
144
 
 
4
 
 
 
 
 
 
11.   Cultural Studies (optional)
12.   Business Rhetoric (optional)
72
 
 
2
 
 
 
 
 
 
13.   Social Basis of State (optional)
14.   Art (optional)
144
 
 
 
 
 
4
 
 
 
B2 Mathematics and Natural Science Cycle
 
 
 
 
 
 
 
 
 
B2.B Basic Part
 
 
 
 
 
 
 
 
 
1.       Mathematics
180
2
3
 
 
 
 
 
 
2.       Informatics 
144
4
 
 
 
 
 
 
 
3.       Ecology 
72
 
 
 
2
 
 
 
 
4.       Probability Theory and Mathematical Statistics
252
3
4
 
 
 
 
 
 
B2.V Variable Part
 
 
 
 
 
 
 
 
 
1.       Modeling of Business Processes
72
 
 
 
 
 
2
 
 
2.       Computational Systems, Networks, Telecommunications
108
 
 
 
3
 
 
 
 
 
3.       Network Economy 
108
 
 
 
 
 
 
3
 
4.       Methods of Research (optional)
5.       Information Technology for Enterprise Design (optional)
144
 
 
 
 
4
 
 
 
6.       Information Security (optional)
7.       Operation System of Shell and Environment (optional)
72
 
 
 
 
 
 
 
 
2
 
8.       Concept of Modern Science (optional)
9.       Intellectual Information System (optional)
72
 
 
 
 
2
 
 
 
 
 
B3 Professional Cycle
 
 
 
 
 
 
 
 
 
B3.B Basic Part
 
 
 
 
 
 
 
 
 
1.       Economy and Management of Small Enterprise
108
 
 
 
 
 
3
 
 
2.       Statistics
144
 
 
 
4
 
 
 
 
3.       Accounting and Analysis
144
 
 
 
 
2
2
 
 
4.       Marketing       
252
 
 
 
 
7
 
 
 
5.        Commercial Activity 
252
 
 
 
 
7
 
 
 
6.       Standardization, Metrology, Confirmation of Compliance   
180
 
 
 
 
 
 
5
 
7.       Theoretical Basis for Commodity Research
108
 
 
 
 
 
3
 
 
8.       Logistics
108
 
 
 
 
 
3
 
 
9.       Management     
144
 
 
4
 
 
 
 
 
10.   Legal Regulation of Commercial Activity  
180
 
 
 
 
 
 
5
 
11.   Advertising
108
 
 
 
3
 
 
 
 
12.   Business Planning
108
 
 
 
 
 
3
 
 
13.   Information Technology in Professional Activity           
144
 
 
 
 
 
 
4
 
14.   Life Safety 
72
 
2
 
 
 
 
 
 
15.   World Culture and Art
252
4
3
 
 
 
 
 
 
B3.V Variable Part
 
 
 
 
 
 
 
 
 
1.       Principles of Media Planning 
72
 
 
 
 
 
2
 
 
2.       Basics of Integrated Communication  
252
 
2
5
 
 
 
 
 
3.       Consumer Behaviour  
144
 
 
 
4
 
 
 
 
4.     Marketing Research
72
 
 
 
 
 
 
2
 
5.    Marketing of Trading
144
 
 
 
 
 
4
 
 
6.    Tax and Taxation  
144
 
 
 
 
 
4
 
 
7.    PR
72
 
 
 
 
 
2
 
 
8.    Branding
144
 
 
 
 
 
4
 
 
9.    Merchandising
216
 
 
 
 
 
 
 
6
10.Advertising Company Planning
108
 
 
 
 
 
 
3
 
11. Innovation Advertising (optional)
12.Internet Advertising (optional)
72
 
 
 
2
 
 
 
 
 
13.Pricing in Advertising(optional)
14.Service Advertising (optional)
108
 
 
 
 
 
 
3
 
15.Principles of Application Configuration in 1C Enterprise (optional)
16.Service Marketing (optional)
252
 
 
 
 
 
 
 
7
17.Psychology of Advertising (optional)
18.Sociology of Mass Communication   (optional)
288
 
 
 
 
 
 
 
2
 
6
19.Case Study in Advertising and PR (optional)
20.Organization and Management of Advertising    (optional)
72
 
 
 
2
 
 
 
 
 
 
21.Money, Credit, Banks (optional)
22.Basics of Design (optional)
144
 
 
 
4
 
 
 
 
 
B4 Physical Education
 
 
1
 
1
 
 
 
 
B5 Training, Research Work  
 
 
3
 
3
 
3
 
3
B6 Final State Certification
 
 
 
 
 
 
 
 
9
 
Total
240