Bachelor’s Degree Programs

100700.62 Trading
Specialization: Advertising in Trade
Study Period: 4 years
Language of Instruction: Russian

Course Title	Hours	First Year		Second Year		Third Year		Fourth Year
Course Title	Hours	1	2	3	4	5	6	7	8
B1 Humanitarian, Social and Economic Cycle
B1.B Basic Part
1. Foreign Language	396	2	2	2	5
2. History	108	3
3. Philosophy	72			2
4. Economic Theory	216	2	4
5. Russian Language and Speech Culture	108	3
6. Psychology	108	3
B1.V Variable Part
1. Jurisprudence	108				3
2. Sociology	108				3
3. Sociology of Advertising	72				2
4. Business Negotiation and Business Correspondence in Foreign Language	72					2
5. Records Management	108	3
6. Russian Stylistics	108		3
7. World Economics and International Economic Relations optional) 8. History of Religions (optional)	72			2
9. Professional Ethics (optional) 10. Psychology of Business (optional)	144		4
11. Cultural Studies (optional) 12. Business Rhetoric (optional)	72			2
13. Social Basis of State (optional) 14. Art (optional)	144					4
B2 Mathematics and Natural Science Cycle
B2.B Basic Part
1. Mathematics	180	2	3
2. Informatics	144	4
3. Ecology	72				2
4. Probability Theory and Mathematical Statistics	252	3	4
B2.V Variable Part
1. Modeling of Business Processes	72						2
2. Computational Systems, Networks, Telecommunications	108			3
3. Network Economy	108							3
4. Methods of Research (optional) 5. Information Technology for Enterprise Design (optional)	144					4
6. Information Security (optional) 7. Operation System of Shell and Environment (optional)	72							2
8. Concept of Modern Science (optional) 9. Intellectual Information System (optional)	72			2
B3 Professional Cycle
B3.B Basic Part
1. Economy and Management of Small Enterprise	108						3
2. Statistics	144				4
3. Accounting and Analysis	144					2	2
4. Marketing	252					7
5. Commercial Activity	252					7
6. Standardization, Metrology, Confirmation of Compliance	180							5
7. Theoretical Basis for Commodity Research	108						3
8. Logistics	108						3
9. Management	144			4
10. Legal Regulation of Commercial Activity	180							5
11. Advertising	108				3
12. Business Planning	108						3
13. Information Technology in Professional Activity	144							4
14. Life Safety	72		2
15. World Culture and Art	252	4	3
B3.V Variable Part
1. Principles of Media Planning	72						2
2. Basics of Integrated Communication	252		2	5
3. Consumer Behaviour	144				4
4. Marketing Research	72							2
5. Marketing of Trading	144						4
6. Tax and Taxation	144						4
7. PR	72						2
8. Branding	144						4
9. Merchandising	216								6
10.Advertising Company Planning	108							3
11. Innovation Advertising (optional) 12.Internet Advertising (optional)	72			2
13.Pricing in Advertising(optional) 14.Service Advertising (optional)	108							3
15.Principles of Application Configuration in 1C Enterprise (optional) 16.Service Marketing (optional)	252								7
17.Psychology of Advertising (optional) 18.Sociology of Mass Communication (optional)	288							2	6
19.Case Study in Advertising and PR (optional) 20.Organization and Management of Advertising (optional)	72				2
21.Money, Credit, Banks (optional) 22.Basics of Design (optional)	144			4
B4 Physical Education			1		1
B5 Training, Research Work			3		3		3		3
B6 Final State Certification									9
	Total								240

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Bachelor’s Degree Programs