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Bachelor’s Degree Programs

031600.62 Advertising and Public Relations
Specialization: Integrated Communications
Study Period: 4 years
Language of Instruction: Russian
 
Course Title
Hours
First Year
Second Year
Third Year
Fourth Year
1
2
3
4
5
6
7
8
B1 Humanitarian, Social and Economic Cycle
 
 
 
 
 
 
 
 
 
B1.B Basic Part
 
 
 
 
 
 
 
 
 
1.       Russian Language and Speech Culture
324
4.5
4.5
 
 
 
 
 
 
2.       Foreign Language
216
2
2
2
 
 
 
 
 
3.       Native History
108
3
 
 
 
 
 
 
 
4.       Cultural Studies
72
2
 
 
 
 
 
 
 
5.       Psychology
180
 
3
2
 
 
 
 
 
6.       Sociology
108
 
 
 
3
 
 
 
 
7.       Philosophy
72
 
2
 
 
 
 
 
 
8.       Economics
72
 
 
 
 
2
 
 
 
B1.V Variable Part
 
 
 
 
 
 
 
 
 
1.       Contemporary International Relations  
108
 
 
 
 
3
 
 
 
2.       Logics and Theory of Argumentation 
180
 
 
 
 
2.5
2.5
 
 
3.       Religion Studies 
180
 
 
5
 
 
 
 
 
4.       Mythology
108
 
3
 
 
 
 
 
 
5.       Introduction to Marketing
144
 
 
 
 
 
4
 
 
6.       Art (optional)
7.       Art Analysis (optional)
72
 
2
 
 
 
 
 
 
8.       World Fictitious Literature   (optional)
9.       Basics of Social State (optional)
72
2
 
 
 
 
 
 
 
 
10.   Rhetoric (optional)
11.   Imageology (optional)
72
 
 
2
 
 
 
 
 
B2 Mathematics and Natural Science Cycle
 
 
 
 
 
 
 
 
 
B2.B Basic Part
 
 
 
 
 
 
 
 
 
1.       Mathematics and Statistics 
72
2
 
 
 
 
 
 
 
2.       Computer Technology and Informatics      
72
 
2
 
 
 
 
 
 
3.       Communicative Technology in Internet
216
 
 
2
2
2
 
 
 
B2.V Variable Part
 
 
 
 
 
 
 
 
 
1.       Computer Graphics
72
 
 
 
2
 
 
 
 
2.       Methods of Research    (optional)
3.       National Problems in Mass Media (optional)
72
 
 
 
 
 
 
2
 
 
4.       Branding of Territory (optional)
5.       Event Marketing (optional)
36
 
 
 
1
 
 
 
 
 
B3 Professional Cycle
 
 
 
 
 
 
 
 
 
B3.B Basic Part
 
 
 
 
 
 
 
 
 
1.       Basics of Communication Theory 
180
 
 
 
 
2.5
2.5
 
 
2.       Sociology of Mass Communication
180
 
 
 
 
2.5
2.5
 
 
3.       Psychology of Mass Communication 
72
 
 
 
 
 
 
2
 
4.       Theory and Practice of Mass Information 
360
2.5
2.5
2.5
2.5
 
 
 
 
5.       Basics of Integrated Communication (Advertising and Public Relations)
432
 
2
2.5
2.5
2.5
2.5
 
 
6.       Basics of Management 
108
 
 
 
 
 
 
3
 
7.       Organization of Work of Advertising and Public Relations Departments
72
 
 
 
 
 
2
 
 
8.       Basics of Marketing 
144
 
 
 
 
 
 
4
 
9.       Basics of Journalistic Mastery 
288
2
2
2
2
 
 
 
 
10.   Life Safety 
72
2
 
 
 
 
 
 
 
11.   Foreign Language 2  
324
 
 
 
2
2
2
3
 
B3.V Variable Part
 
 
 
 
 
 
 
 
 
1.       Stylistics and Copyediting  
108
 
 
 
 
3
 
 
 
2.       Computer Technology in Advertising and Public Relations      
72
 
 
 
 
 
2
 
3
 
3.    Corporate Mass Media 
108
 
 
 
 
2
2
2
 
4.    Contemporary Russian Language              
252
 
 
3.5
3.5
 
 
 
 
5.    History of Russian Literature    
360
3
3
2
2
 
 
 
 
6.    History of Foreign Literature  
360
2.5
2.5
2.5
2.5
 
 
 
 
7.     Sponsorship and Fundraising (optional)
8.     Effective Behavior in Labour Market   (optional)
72
 
 
 
 
 
 
 
2
 
9.    Contemporary Mediaculture   (optional)
10. Semantics and Semiotics of Advertising and Public Relations  (optional)
72
 
 
 
 
 
 
2
 
 
11. Organization and Conduct Advertising and PR Campaigns (optional)
12. Advertising in Communication Process (optional)
108
 
 
 
 
 
 
 
3
 
13.PR Genres (optional)
14. Contemporary Press Service (optional)
72
 
 
 
 
 
 
 
2
 
15.Sociolinguistics    (optional)
16. Information Security (optional) 
72
 
 
 
 
 
2
 
 
 
17.    Psycholinguistics (optional)
18.    Professional Ethics in PR and Advertising (optional)
72
 
 
 
 
 
2
 
 
19.   Marketing Research and Situation Analysis (optional)
20. Business Planning, Taxation and Accounting   (optional)
108
 
 
 
 
 
 
3
 
21.   Advertising and PR in Political Sphere (optional)
22.   Conflict Science (optional)
108
 
 
 
 
 
 
3
 
 
23.   Legal Basis of Communication Activity (optional)
24.   Theory of Cross-Cultural Communication (optional)
108
 
 
 
 
3
 
 
 
 
B4 Physical Education
 
 
1
 
1
 
 
 
 
B5 Training, Research Work  
 
 
3
 
3
 
3
 
18
B6 Final State Certification
 
 
 
 
 
 
 
 
15
 
Total
240