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Bachelor’s Degree Programs

031600.62 Advertising and Public Relations 
Specialization: Advertising and PR in Commerce  
Study Period: 4 years
Language of Instruction: Russian
 
Course Title
Hours
First Year
Second Year
Third Year
Fourth Year
1
2
3
4
5
6
7
8
B1 Humanitarian, Social and Economic Cycle
 
 
 
 
 
 
 
 
 
B1.B Basic Part
 
 
 
 
 
 
 
 
 
1.       Foreign Language
324
2
2
2
3
 
 
 
 
2.       Russian History
180
5
 
 
 
 
 
 
 
3.       Philosophy
108
3
 
 
 
 
 
 
 
4.       Cultural Studies
72
 
 
2
 
 
 
 
 
5.       Sociology
72
 
 
 
2
 
 
 
 
6.       Psychology
72
 
 
2
 
 
 
 
 
7.       Economic Theory
108
 
3
 
 
 
 
 
 
8.       Russian Language and Speech Culture
108
3
 
 
 
 
 
 
 
B1.V Variable Part
 
 
 
 
 
 
 
 
 
1.       Political Science   
216
 
 
 
 
6
 
 
 
2.       Jurisprudence  
108
 
3
 
 
 
 
 
 
3.       World Literature and Art  
180
2
3
 
 
 
 
 
 
4.       Basics of Design
144
2
2
 
 
 
 
 
 
5.       Stylistics of Russian Language 
144
 
4
 
 
 
 
 
 
6.       Russian and Foreign Literature (optional)
7.       Basics of Journalistic Mastery   (optional)
108
 
2
 
1
 
 
 
 
 
 
B2 Mathematics and Natural Science Cycle
 
 
 
 
 
 
 
 
 
B2.B Basic Part
 
 
 
 
 
 
 
 
 
1.       Mathematics and Statistics 
144
2
2
 
 
 
 
 
 
2.       Multimedia Technology in Advertising and PR      
108
 
 
 
3
 
 
 
 
3.       Informatics
144
4
 
 
 
 
 
 
 
4.       Computer Technology
72
 
2
 
 
 
 
 
 
5.       Computer Graphics
72
 
 
 
2
 
 
 
 
B2.V Variable Part
 
 
 
 
 
 
 
 
 
1.       Concept of Modern Science 
72
 
 
2
 
 
 
 
 
B3 Professional Cycle
 
 
 
 
 
 
 
 
 
B3.B Basic Part
 
 
 
 
 
 
 
 
 
1.       Basics of Communication Theory 
144
 
 
 
4
 
 
 
 
2.       Sociology of Mass Communication
144
 
 
 
 
 
4
 
 
3.       Psychology of Mass Communication 
144
 
 
 
 
1
3
 
 
4.       Theory and Practice of Mass Information 
216
 
 
2
4
 
 
 
 
5.       Basics of Integrated Communication
252
 
2
5
 
 
 
 
 
 
6.       Basics of Management 
144
 
 
4
 
 
 
 
 
7.       Digital Marketing
108
 
 
 
 
 
 
3
 
8.       Organization of Work of Advertising and Public Relations Departments
180
 
 
 
 
 
 
5
 
 
9.       Basics of Marketing 
108
 
 
3
 
 
 
 
 
10.   Marketing Research and Situation Analysis  
180
 
 
 
 
 
 
5
 
11.   Life Safety 
72
 
2
 
 
 
 
 
 
12.   Methods of Scientific Research   
180
 
 
 
 
5
 
 
 
13.   Advertising and PR in the Sphere of Application
108
 
 
 
 
 
 
3
 
14.   Imageology
216
 
 
 
 
 
 
6
 
B3.V Variable Part
 
 
 
 
 
 
 
 
 
1.       Basics of Construction of Network Information Resources   
72
 
 
 
 
 
 
2
 
 
2.       Semantics and Semiotics of Advertising and Public Relations  
72
 
 
 
 
 
 
2
 
 
3.    Contemporary Press Service 
72
 
 
 
2
 
 
 
 
4.    Advertising and PR in Political Sphere 
72
 
 
 
 
 
2
 
 
5.    Branding     
144
 
 
 
 
4
 
 
 
6.    Copyrighting    
72
 
 
 
 
2
 
 
 
7.    Case Study in Advertising and PR
72
 
 
 
2
 
 
 
 
8.    Sponsorship and Fundraising
72
 
 
 
2
 
 
 
 
9.    Consumers’ Behaviour
72
 
 
 
2
 
 
 
 
10.Organization of Mass Events
72
 
 
2
 
 
 
 
 
11.Taxation and Accounting  
108
 
 
 
 
 
3
 
 
12.Basics of Business Planning
108
 
 
 
 
 
3
 
 
13.Commerce
108
 
 
 
 
3
 
 
 
14.Organization and Conduct of Advertising and PR Campaigns
180
 
 
 
 
 
 
5
 
15. Corporate Identity (optional)
16. Corporate Culture    (optional)
108
 
 
 
 
 
3
 
 
 
17.Basics of Mediaplanning    (optional)
18. Personnel Management (optional)
72
 
 
 
 
 
 
 
2
 
 
19.Corporate Media (optional)
20. Logics and Communication Theory (optional)
252
 
 
 
 
 
7
 
 
 
21.Peculiarities of Regional Advertising and PR (optional)
22. Philosophy of Advertising and PR (optional)
108
 
 
 
 
 
 
 
3
 
23.Basics of Stage Direction (optional)
24. Art Marketing (optional) 
72
 
 
2
 
 
 
 
 
25.    Effective Behaviour in Labour Market   (optional)
26.    Staff Management   (optional)
72
 
 
 
2
 
 
 
 
 
27.   History of Advertising and PR (optional)
28.Ethics of Advertising and PR (optional)
180
 
2
 
3
 
 
 
 
 
 
29.   Technology of Advertisement and PR Production (optional)
30.   Innovation in Advertising and PR (optional)
108
 
 
 
 
 
 
3
 
31.   Make up and Breadboard (optional)
32.   E-Product Design (optional)
72
 
 
 
 
 
 
2
 
B4 Physical Education
 
 
1
 
1
 
 
 
 
B5 Training, Research Work  
 
 
3
 
3
 
3
 
15
B6 Final State Certification
 
 
 
 
 
 
 
 
15
 
Total
240