Bachelor’s Degree Programs

031600.62 Advertising and Public Relations
Specialization: Advertising and PR in Commerce
Study Period: 4 years
Language of Instruction: Russian

Course Title	Hours	First Year		Second Year		Third Year		Fourth Year
Course Title	Hours	1	2	3	4	5	6	7	8
B1 Humanitarian, Social and Economic Cycle
B1.B Basic Part
1. Foreign Language	324	2	2	2	3
2. Russian History	180	5
3. Philosophy	108	3
4. Cultural Studies	72			2
5. Sociology	72				2
6. Psychology	72			2
7. Economic Theory	108		3
8. Russian Language and Speech Culture	108	3
B1.V Variable Part
1. Political Science	216					6
2. Jurisprudence	108		3
3. World Literature and Art	180	2	3
4. Basics of Design	144	2	2
5. Stylistics of Russian Language	144		4
6. Russian and Foreign Literature (optional) 7. Basics of Journalistic Mastery (optional)	108	2	1
B2 Mathematics and Natural Science Cycle
B2.B Basic Part
1. Mathematics and Statistics	144	2	2
2. Multimedia Technology in Advertising and PR	108				3
3. Informatics	144	4
4. Computer Technology	72		2
5. Computer Graphics	72				2
B2.V Variable Part
1. Concept of Modern Science	72			2
B3 Professional Cycle
B3.B Basic Part
1. Basics of Communication Theory	144				4
2. Sociology of Mass Communication	144						4
3. Psychology of Mass Communication	144					1	3
4. Theory and Practice of Mass Information	216			2	4
5. Basics of Integrated Communication	252		2	5
6. Basics of Management	144			4
7. Digital Marketing	108							3
8. Organization of Work of Advertising and Public Relations Departments	180						5
9. Basics of Marketing	108			3
10. Marketing Research and Situation Analysis	180							5
11. Life Safety	72		2
12. Methods of Scientific Research	180					5
13. Advertising and PR in the Sphere of Application	108							3
14. Imageology	216							6
B3.V Variable Part
1. Basics of Construction of Network Information Resources	72						2
2. Semantics and Semiotics of Advertising and Public Relations	72						2
3. Contemporary Press Service	72				2
4. Advertising and PR in Political Sphere	72						2
5. Branding	144					4
6. Copyrighting	72					2
7. Case Study in Advertising and PR	72				2
8. Sponsorship and Fundraising	72				2
9. Consumers’ Behaviour	72				2
10.Organization of Mass Events	72			2
11.Taxation and Accounting	108						3
12.Basics of Business Planning	108						3
13.Commerce	108					3
14.Organization and Conduct of Advertising and PR Campaigns	180							5
15. Corporate Identity (optional) 16. Corporate Culture (optional)	108						3
17.Basics of Mediaplanning (optional) 18. Personnel Management (optional)	72						2
19.Corporate Media (optional) 20. Logics and Communication Theory (optional)	252					7
21.Peculiarities of Regional Advertising and PR (optional) 22. Philosophy of Advertising and PR (optional)	108							3
23.Basics of Stage Direction (optional) 24. Art Marketing (optional)	72			2
25. Effective Behaviour in Labour Market (optional) 26. Staff Management (optional)	72			2
27. History of Advertising and PR (optional) 28.Ethics of Advertising and PR (optional)	180	2	3
29. Technology of Advertisement and PR Production (optional) 30. Innovation in Advertising and PR (optional)	108							3
31. Make up and Breadboard (optional) 32. E-Product Design (optional)	72							2
B4 Physical Education			1		1
B5 Training, Research Work			3		3		3		15
B6 Final State Certification									15
	Total								240

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Bachelor’s Degree Programs